Lemonade for the Holidays

Holiday Image helps Cartier increase foot traffic during the holidays despite the construction awning adorning their flagship store.

“We knew we couldn’t fully access the side of the building the way we were accustomed to,” says Holiday Image president and ceo Matthew Schwam, “so we decided to focus on the street level.” Using the existing sidewalk bridge so familiar to Manhattan pedestrians, Holiday Image created what it calls a “magical fantasy tunnel.” It created a new architectural ceiling for the bridge, covered it with garlands and lights and suspended it from the existing ceiling with beam clamps.

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