Deck the Malls: Holiday Decorations Are Serious Business for Retailers

CNN.com highlights Holiday Image’s work at The Shops at Columbus Circle (Time Warner Center)

Holiday Image Inc. installed this multimedia star display at The Shops at Columbus Circle in New York.

Large stores, such as Saks Fifth Avenue and Bloomingdales, will spend 30 percent to 50 percent of their overall budget on holiday decorations. “It is definitely the single largest expenditure out of the whole year,” said Steven Wilburn, president of Holiday Image Inc., a holiday décor design and installation company.

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